France News

Nintendo select Nicole Kidman for new campaign

Monday, 25 June 2007

Nintendo select Nicole Kidman for new campaign

Nintendo games company has chosen Hollywood actress Nicole Kidman to front its latest marketing campaign, according to reports.

Nicole Kidman, 40, who starred in the film Moulin Rouge, is going to help advertise More Brain Training from Dr Kawashima, and Nintendo said it hoped that the Oscar-winning actress’s "universal appeal" would help bring Nintendo to a far wider audience.

Nintendo is one of the most successful game companies in the world and its popular characters include Donkey Kong and Mario.

Nicole Kidman will be seen in television adverts launched this week for Nintendo’s More Brain Training from Dr. Kawashima, which is used to measure speed and accuracy in completing aptitude tests.

Hawaii born actress Nicole Kidman is shown in the adverts holding a console and trying out the latest exercises for the human brain.

Nicole Kidman is reported to have said she thought the brain training methods in More Brain Training from Dr. Kawashima were "a great way to keep my mind feeling young".

Comment on this article