A British tabloid newspaper claims that the model had snorted cocaine, but Kate Moss has refused to comment on Daily Mirror photographs showing her taking cocaine.
In a statement the clothes chain said: "H&M will cancel the planned advertising campaign with model Kate Moss."H&M is strongly against drugs and for many years has actively supported the drug prevention organisation Mentor Foundation. "After having evaluated the situation, H&M has decided that a campaign with Kate Moss is inconsistent with H&M's clear disassociation of drugs."
Kate Moss, who is well known in the fashion industry also has advertising deals with Chanel, Burberry and Christian Dior.