Fred Gehring, CEO of Tommy Hilfiger Corp., explained in Women's Wear Daily that "We have decided to switch to a faux fur policy entirely."
PETA have pointed out in their campaigns that in European and American fur farms, animals are imprisoned in tiny cages before being killed by poisoning, gassing, anal electrocution, or having their necks broken, whilst in China cats and dogs on fur farms are often crammed into wire cages, which get thrown on the ground so hard it can break limbs, and then brutally skinned alive for their fur.
This Chinese cat and dog fur is often deliberately mislabelled as fur from other animals to con shops, sellers and the public.
Tommy Hilfiger's anti-fur policy will save the lives of countless animals that would have ended up as fashionable fur products.
Stella McCartney, Marc Bouwer, Betsey Johnson, Vivienne Westwood, Comme des Garçons, Limited Brands, J.Crew, Ann Taylor, and Jones Apparel Group are other designers and fashion companies that are now saying no to fur.
And following PETA’s successful campaigning, Italian fashion leader Prada had no real fur in its autumn/winter collection for the first time in many years.
