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YouTube signs deal with Warner Music

Tuesday, 19 September 2006

YouTube signs deal with Warner Music

The very successful video-sharing website YouTube has signed a landmark deal with media giant Warner Music, which will allow its material to be used legally and this also means that interviews and videos by Warner's artists can be used in return for a slice of advertising revenue.

The agreement covers the use of material in homemade videos, which form a large part of YouTube's content as well.

Both companies regard the deal as a landmark agreement and it came just days after Universal Music said it was considering legal action over sites such as YouTube.

A royalty-tracking system has been created by YouTube to show when videos on the site are using copyrighted material and work out how much Warner is owed and the technology would also let Warner review homemade videos and decide whether to approve or reject them.

Chad Hurley, who founded YouTube said: "We are very excited. This is a real landmark for our company."

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