And Tim Curtis, director of operations at the Energy Saving Trust explained, "Today's opening sends an important message to both businesses and consumers that retailers and manufacturers are taking the carbon challenge seriously."
The trust is a not-for-profit organisation, which is funded by the Department for Transport, Scottish Executive and the Welsh Assembly government.
After the opening on Wednesday in Norwich, four other forecourts in the area and another five in Somerset will also soon be available for the fuel.
"Creating demand for this product will, in the medium to long term, present major opportunities for UK farmers," said Morrisons petrol director Phil Maud.
Work began in January on a £20m plant at Wissington, Downham Market in Norfolk and it is due to become Britain's first bioethanol production facility aiming to produce 70 million litres of biofuel per year from sugar beet grown by the farmers of Norfolk, Cambridgeshire and Suffolk.
