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MC Hammer launches DanceJam as rival for YouTube E-mail
Thursday, 03 January 2008
MC Hammer launches DanceJam as rival for YouTube
Former very popular rap star MC Hammer hopes to make a comeback but this time he is aiming to do it via the Internet by launching a site he thinks can rival YouTube’s success.

MC Hammer, 45, came to fame in the early 1990s for his hit song "U Can't Touch This" and very flamboyant image, but now he hopes to be back on top again with his new website DanceJam.


MC HammerDanceJam will provide users with the ability to share and watch dance music videos.

If DanceJam succeeds, it would be a big help to getting MC Hammer out of the financial problems he has had. MC Hammer went bankrupt in 1996 owing almost $14m (£7m).

Although in his short but successful career as a pop star, MC Hammer was estimated to have earned $33m, he got through his riches very fast by buying private jets, fancy cars and a mansion in California.

Later on, after he was no longer a success with his singing, MC Hammer made a bit of a comeback as a preacher and TV presenter.

DanceJam will hope to raise its money from advertisers, but media experts think MC Hammer will have an uphill struggle attracting the users of YouTube.


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Last Updated ( Tuesday, 08 January 2008 )
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